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About Me

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LinkedIn

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[email protected]

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CV Daniela Velez

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My Work

Case Study Gallery

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My Process

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My approach to the design process is both iterative and cyclical, encompassing eight key phases: Research & Discover, Meaning-Making, Synthesize & Define, Ideate & Plan, Catalyze & Prototype, Deliver & Implement, Evaluate & Refine and Repeat.

This methodology balances creative exploration with practical choice and decision-making, alternating between diverging, giving breathing space to the projects (expanding ideas) and converging exhaling (focusing) activities throughout each phase.

I view the process as comprising two main moments:

• Intention, which addresses the "Why?" behind our design decisions
• Implementation, which focuses on the "How?" of execution

This cyclical nature allows for continuous refinement and improvement, acknowledging that design is not a linear path but a journey of discovery and iteration. I do not see the design process as a fixed system but as a dynamic one that can help us plan and strategize for the future.

By embracing this flexible approach, we can navigate ambiguity and develop design solutions are not only innovative but also thoroughly considered and adaptable to evolving needs.

Capabilities

What I bring to the teams

As a strategic designer with a multifaceted career, I bring energy, curiosity and a unique blend of skills and perspectives to every project.

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01

Strategic Design Thinking

• Problem framing and reframing
• Systems thinking and complexity navigation
• User-centered research and insights
• Service design and implementation planning </aside>

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02

Project Leadership & Energy

• Cross-functional team coordination
• Change management strategy and implementation
• Workshop design and facilitation
• Strategic planning and project roadmapping </aside>

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03

Communication & Analysis

• Strong cross-team communicator
• Experienced in mixed-method research
• Data analysis and visualization skills
• Ability to transform complex information into actionable insights </aside>

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