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Daniela Vélez

Industrial Designer with a Master's in Design and a Master's in Public Administration

I'm driven by a passion for navigating, understanding, and transforming complex challenges into better systems. I have worked across various sectors including food industry, design and law consulting, civic services and policy implementation.

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Food Industry

Leveraging design thinking to optimize food systems, improve product development processes, and enhance consumer experiences through innovative approaches.

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Design & Law Consulting

Bridging the gap between creative problem-solving and legal frameworks to develop compliant yet innovative solutions for complex organizational challenges.

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Civic Services & Policy

Applying human-centered design principles to improve public services, making them more accessible, efficient, and responsive to community needs.

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My approach blends design management principles with strategic design thinking, allowing me to bridge the gap between creative solutions and organizational needs. Driven by curiosity about how systems function, I identify and dismantle hidden complexities that create barriers. Whether I'm streamlining a user journey, reimagining an organizational process, or helping companies strategically apply design methods to achieve their goals, I thrive at uncovering underlying challenges and developing effective solutions.

My background in design and public administration provides a unique perspective, enabling me to navigate intricate landscapes and drive sustainable change. I translate strategic thinking into tangible results, leveraging my analytical and problem-solving abilities to create solutions that not only meet immediate needs but also foster long-term value for diverse systems actors.

Capabilities

What I bring to teams

As a strategic designer with a multifaceted career, I bring a unique blend of skills and perspectives to every project.

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01

Strategic Design Thinking

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02

Project Leadership & Energy

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03

Communication & Analysis

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